Swiss watch industry was devastated by new entrants from Asia to low-and middle price segments clock. Japanese and Hong Kong firms used quartz technology to reduce costs dramatically. Nicolas Hayek, president of the Swiss consulting firm asked to help develop new strategies and structures for the two Swiss giants, ASUAG and SSIH, who decided to unite. Ernst Thomke, Managing Director manufacturing division ASUAG, also featured prominently. The case describes the options for positioning of new, low-cost brands Swatch, as well as other flagship Swiss brands. Focuses on the negotiation strategy with the structure of the new company. Topics to address include change management, and develop a detailed action plan that will enable the new company to be successful. "Hide
by Michael L. Tushman, Daniel B. Rads Source: Harvard Business School 14 pages. Publication Date: June 12, 2000. Prod. #: 400087-PDF-ENG
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