Pete Flint and Sami Inkinen, co-founders RealWide.com, real estate search site, met for lunch in the Fish Market Restaurant in San Mateo, California, to discuss the upcoming week. It was September 21, 2005, and they planned to have their website to go live during the week. Although both feel proud of what they have done over the last year, it was certainly not the time for nostalgia or back slapping. The number of critical issues before launching likely consume discussion this morning. In particular, they have to finalize details of its first major funding and decide on a national or local level (eg, Bay Area) focus. In addition, some real estate sites in the directory web threatened to block their search engine crawlers, and some of their advisers were urging them to focus more on strategic issues rather than tactical details of the performance, and then there was a question addressed to the same RealWide truly represent your company? When they sat down, they both wondered what would be next week will bring? "Hide
by Sean Harrington, Peter Reiss Source: Stanford Graduate School of Business 17 pages. Publication date: April 14, 2008. Prod. #: E284-PDF-ENG
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