The emergence of higher formations and the integration of technology paves the way for flexible electronic versions of partnership. This flexibility is required if the company wants to attract a large number of partners (with varying connectivity needs and preferences) in its supply chain. This article conceptualizes 12 electronic partnership opportunities. It then discusses the different types of sensemaking and conversion tasks that face us in the development of this critical e-business (e-business) opportunity and offers a comprehensive approach to deal effectively with them. This approach consists of four distinct but synergistic sampling campaign - strategic congruence, organizational structure, technology infrastructure, and relational campaign. Usefulness of this approach is illustrated by examples of successful business-to-business (B2B) digitization initiatives. "Hide
Debabroto by Chatterjee, Albert H. Segars, Richard T. Watson Source: California Management Review 26 pages. Publication Date: Aug 01, 2006. Prod. #: CMR345-PDF-ENG
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