June 17, 2007, Real Madrid has sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented drought title. Real Madrid have seen significant growth in revenue and now was the biggest football club in the world and one of the largest and most profitable sports franchises around the world. While Calderon signed several new stars in his first year, he also updated the team by acquiring promising young people, thus a departure from what has been called the "Galacticos Strategy" presented former president Florentino Perez. Will move away form the strategy to bring continued success on the field? And how will it affect business performance Real Madrid?
Additives (A) case. "Hide
by Anita Elberse, John A. Quelch Source: Harvard Business School 4 pages. Publication Date: December 3, 2007. Prod. #: 508060-PDF-ENG
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