While internationalization may present increase opportunities for Canadian small businesses, the challenges can be daunting. In August 2013 president and the founder of Maynooth Natural Granite was attempting to decide whether he should expand his small business internationally.
He was met that he was able to turn his gravel pit right into a well-acknowledged supplier of washed decorative stone in Ontario. But the president was concerned that his success might be short-lived, as Ontario had a saturated gardening marketplace. As he explored new international opportunities he must decide if he would find it possible to replicate his success in the brand new markets while balancing the responsibilities of his Canadian company interests and his family life.
PUBLICATION DATE: July 30, 2014 PRODUCT #: W14325-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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