IMD-3-2313 © 2012
Ben-Hur, Shlomo; Jaworski, Bernard; Gray, David
The case information the function that Crotonville played under succeeding GE leaders, from Ralph Cordiner - who inaugurated Crotonville to train basic supervisors to support a sweeping decentralization program - to Jeffrey Immelt. Starting in the 1980s, Crotonville ended up being the nerve center of a cultural modification effort released by CEO Jack Welch, generating programs such as "Work-Out" to cut through administration and return effort to specific supervisors. Following the international monetary crisis in 2008-9, CEO Jeffrey Immelt and Crotonville's leaders set in movement an expedition of the altering nature of leadership required to challenge the brand-new facts in which GE ran internationally.
Knowing goals: Understand aspects that have actually made Crotonville main to GE's leadership culture over time. Check out the modification management obstacles of handling a tradition of success - continuing to develop while maintaining the strong 'brand name' and 'secret sauce' that make Crotonville special.
Re-Imagining Crotonville Epicenter Of Ge’s Leadership Culture (A) Case Study Solution
Subjects: Organizational learning; Learning culture; Leadership development; Executive education; Corporate university; Crotonville; Leading change; Transformation; Vision
Settings: United States ; Diversified Machinery; Industrial Goods ; Revenues: $150 billion; Employees: 300,000 ; 2010 and historical (1956-2009)
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