Re-Defining WSGN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: December 15, 2016
WGSN is the world's biggest fashion pattern forecasting company, providing services to 95% of the Fortune 500 fashion brand names. The case analyzes the function of design in fashion by focusing of the material it supplies to fashion designers, purchasers, executives and merchandizers. WGSN covers all elements of the fashion calendar from the compilations to the catwalks, from advertisements to in-store display screens. The case likewise analyzes a space in WGSN's international existence, the French market, where regional rivals protect their market share with a mix of pattern books and online information.
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