Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries Case Solution
Abstract:
WGSN is the world's biggest fashion pattern forecasting firm, providing services to 95% of the Fortune 500 fashion brand names. The case takes a look at the function of design in fashion by focusing of the material it supplies to fashion designers, purchasers, executives and merchandizers. The flagship market for WGSN, the fashion market, is divided into 14 item classifications each of which need a high level of knowledge on the part of the company's pattern experts.
Pedagogical Goals:
Trainees will take a look at the users of pattern forecasting firms, consisting of fashion designers, purchaser and merchandisers. With the arrival of huge information and measurable methods that can much better anticipate patterns in the fast-fashion market, trainees interested in fashion will discover the case a revitalizing appearance at a market that has actually grown extremely rapidly.
This is just an excerpt. This case is about Leadership & Organisations
published: 15 Dec 2016
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