In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company introduced a number of "hot" acts in the music industry. However, the position of the company (as well as that of the entire music industry) is under attack. Retail and radio consolidation, increasing the number of output, increased spending on marketing and new technology (which allows musicians to market and sell music directly to consumers over the Internet), there was a reduction of the field generated by the physical product. With new technologies come new competitors have emerged to offer artists more creative and financial freedom. Although this case emphasizes the turnover of RCA Records, it focuses more on the problems CEO Bob Jamieson and general manager Jack Rovner of these industries are facing threats. They have to decide whether their current business model will ensure their continued growth, or if the company needs to change its strategy. "Hide
by Jeffrey F. Rayport, Carin-Isabel Knoop, Cate Reavis Source: Harvard Business School 22 pages. Publication Date: August 20, 1999. Prod. #: 800014-PDF-ENG
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