Raventos I Blanc Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Analysis
1. How would you evaluate the situation of the Cava sector and market?
The Cava sector is a well-developed andwell-reckoned sector in Spanish vine market.The name wasinitiatedbythe Raventos I Blanc family and sincethen it has been co-jointly refer in order to show thehistoryandrelation of Cava in the market.
Over the period time, the companies producingcava have been usingthe champagne distillation technique from France,anddeveloped a premium cava for the market.Since cava had a history of producing wines, the cava wine produced captured great market share due toitstaste and brand awareness among the Spanish markets. In addition to this since cava catered the high and middleend consumersin the market, it became popular amongthecustomers.
It can be said that the demand for cava has been high in the market, since the cava produced annually raised in volume and many players along with Raventos I Blanc gained substantial market value and share. In addition, the Spanish culture is rich in the consumption of the Cava in routine, such can be analyzed from the consumption in hotels, restaurants, corporate meetings and welcome parties. The consumption has also been increased since many other player shave entered into the market, the market has become competitive.It is due to the fact that the new entrants and existing playershave started producing the cava from their own Vineyards.Such depictsthe strong trend of cava consumption and production in the market.
Raventos I Blanc Harvard Case Solution & Analysis

2. What is Raventos I Blanc's competitive position?

According to porter generic strategy mix, Raventos I Blanc is placed in the fourthquadrant which outlines its strategyof differentiated focus in the Spanish market.It is due to the fact that since the company offers unique taste, premiumqualityand high taste cavawines in the marketandfocuses only the Spainregion, it tends to bepursuing the differentiation focus strategy.This offers companythecompetitive edge in the market as it developed strong brandvalue and brand position alongwith brandaffinity,making the brand people’sfirst choice in the market.
In. addition since, the company achieves majority of its sales from international markets where it pursuesthestandardization strategy, it develops the competitiveposition by pursuing the differentiation focus position in the wine industry.
3. In your opinion, what strategic alternatives are open to Raventós i Blanc?

In my opinion, Raventos I Blanc hasthe opportunity to expandinto theinternational markets through a proper global strategy.In doing so, it should investmore substantial amount in developing a brand image in internalmarket first with right target market strategy and then expand with same strategy into globalmarkets.
Such can be done by choosingthe countries that have similarconsumptionpatterns andculture,like France and other Europeanregions including Finlandand Sweden. These three countries should be targeted since these three countries depicts the high level of Consumption (France 2414400, Finland 2342768 and Sweden 1812652 million annually). Targeting the nearby regions will be an effective strategy since it will allow the company tomanage thetrade cost and to develop a stance in new markets easily........

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