RANGER CREEK-SUPPLY CHAIN MANAGEMENT PROJECT Case Study Solution
BACKGROUND:
Ranger Creek started its operations in 2010. By the year 2013, the company completed three years and was considering its future growth and expansion operations. The company was created by three friends, and it was the product of their hobby and interest towards beer manufacturing. It is one of the finest beer and whisky makers and it is performing well in its domain. The company’s operations started two years back, and now this is the third year of its operations. The taste and quality of the products are of good quality as well as they are leading in the market. Moreover, the financial health of the company is also good since the company has been able to achieve its targets effectively. The company has overall combination of ingredients for its products.
COMPANY’S CONCERNS:
It is necessary for each and every progressing company to reduce the costs and make the operations effective to cover all the costs and generate marginal revenues, so that the operations can expand and to enhance the services.
This company is concerned about the management of the operations and managing cost structures efficiently in order to fulfill the future growth plans. The company has questions related to the future prospects. Its major concerns are regarding the plant utilization capacity, as to what would be the maximum attainable capacity. Moreover, another question that arises is whether the expansion or automation of brewing plant would be needed and whether any advance equipment is needed for the automation of the plants.
Furthermore, they are concerned about their operational capabilities for the future as well as the budgets related to the capital and additional man power requirements.
ANALYSIS OF THE COMPANY:
From the above study, we can say that overall the company has good financial health and wide product ranges, but without having proper management structure and cost control forecasting, the company would not attain the desired production plans and cost control targets.
COMPANY’S PRODUCTS;
BEER:
Beer is the main product of the company, the range and combination of the ingredients used in the manufacturing process is good and attractive, whereas the sales of the beer constitute half of the sales of the company.
The company needs to increase its sales of beer by making the sales of it to more than a half as a result, the company would be able to generate more profit with lower cost. Volume mix is good, however if the proportion of seasonal beer is increased, then it would be a profitable step for the financial health of the company.
RANGER CREEK-SUPPLY CHAIN MANAGEMENT PROJECT Harvard Case Solution & Analysis
SPIRITS:
This is the other product of the company, but less focused. The company needs to focus on this area of production because it can earn huge range of profits if it would focus on this area efficiently, especially the distribution of whisky to the restaurants and those areas of consumption, which constitute greater proportion of sales. It has been observed that the sales of the whisky have increased over the years thus, this area would bring more profits to the company. Labor requirements are also less in the preparation of the whisky products, therefore, by this the company could save additional cost..............
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