In Dhaka, the capital of Bangladesh the Rana Plaza factory building failed on April 24, 2013. Over 1,100 people were killed in the worst industrial injury since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories, whose primary customers were US European and Canadian businesses.
Export contracts to such firms had aided Bangladesh in being formed into the second largest clothing exporter in the world. Rana Plaza was not the initial tragedy to happen in the garment industry in Bangladesh, and without intervention, more might follow. International brand owners, national and foreign governments, labor unions and non-governmental organizations (NGOs), stepped up to argue their responsibilities for ameliorating conditions for Bangladeshi garment workers.
Rana Plaza (C) Primark and Victim Compensation Case Study Solution
PUBLICATION DATE: August 15, 2015 PRODUCT #: 516014-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
