Rambus, Inc.: Commercializing the Billion Dollar Idea (A) Case Solution
The company was formed with the aim to create a kind of high speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. Rambus picked an uncommon licensing strategy to commercialize it, after developing the technology.This case series describes the challenges facing Rambus as it tries to make its technology a new, dominant standard in video game consoles, PCs, and apparatus that use DRAMs. Following moves and countermoves are described. A rewritten version of an earlier instance.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: June 22, 2001 PRODUCT #: 701124-PDF-ENG
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