Rakuten, a Japanese native, e-commerce start-up and successful company is expanding into new categories and new countries. He must figure out how to continue its path of growth and profitability. Rewritten version of the previous case. "Hide
on F. Warren McFarlan, Andrew McAfee, Thomas R. Eisenmann Source: Harvard Business School 22 pages. Publication Date: 05 Oct 2004. Prod. #: 305050-PDF-ENG
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