The case describes the emergence of a brand new technology for use in mobile phones, covering technical aspects and business case as well as the applications.
It inquires the interests of several business sectors involved, namely semiconductors, telecommunications, financial institutions, and public transport. Moreover, it explores the function of international standards organisations.
Radio Frequency Identification for Mobile Consumer Applications (A) Case Study Solution
PUBLICATION DATE: March 21, 2008 PRODUCT #: INS018-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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