Basic parts of a fast career growth Rachael Ray, since her first appearance on the NBC Today Show in March 2001. The case chronicles her success, her study of the various brands, advertising work and expansion into new media markets. The case also allows students to grapple with the problems of Rachael Ray can face in terms of the ongoing sustainability of its successful brand. "Hide
by Boris Groysberg, Kerry Herman Source: Harvard Business School 21 pages. Publication Date: August 19, 2008. Prod. #: 409011-PDF-ENG
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