R.R. Donnelley: Country and Opportunity Analysis in Eastern Europe Case Solution
Analyzes several market entry alternatives for R.R. Donnelley's expansion into Eastern Europe. Used as an intro to a Harvard Business School class titled "New Opportunities in Emerging Markets." Requests pupils to consider these problems: 1) affects on occupational profitability at the hands financial and political instability, 2) market research in an emerging marketplace, 3) selection of a joint venture associate, 4) geographical versus business diversification, and 5) capital structure.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: December 21, 1998
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