R & R Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Part A

Q#01: What factors did create the opportunity for Bob Reiss?

There are several factors that need to be taken into account, which can create an opportunity for Bob Reiss. He is quite an experienced person because he was involved in the gaming industry previously. Apart from that, he has worked as a consultant and he also has the ability to understand about the gaming business.

It was due to his capabilities, which resulted in an increase of $12,000,000 within three years. A rise can be seen in the performance of trivial pursuit in Canada as well as the success in the market in the United States. Apart from this, Reiss was willing to grasp an attractive opportunity, which was beneficial and good for the future prospects of the company.

The opportunity that caught his attention was based on the idea that the American audience watches TV for almost seven hours a day. Hence, this seemed to be a good opportunity to Reiss because this option had the ability to add strengths if he starts to work with the TV Guide.

On the other hand, this magazine had the highest opportunity in the U.S due to the selling of almost 18 million copies per week, and it could also reach more homes as well. Moreover, TV Guide was also interested in having its involvement with Reiss’ proposal to achieve the monetary been fitsthat were promised if this project was undertaken.

TV Guide was also in favor of working in a small size company rather than working with a large company. In addition to this, Bob Reiss had a vast network previously and on the basis of that long-lasting network, he came up with an idea of getting himself involved in a broad TV game.

There was a high possibility of success in this idea because of the reason mentioned earlier regarding the American audience that has shown great interest in watching TV for several hours. Hence, the idea of the broad TV game will result in the success of Trivia ultimately.

Despite this, Kaplan, who was an old friend of Bob Reiss,had a vast experience regarding providing advice about the running of the business effectively. Hence, Bob made a proposal to establish a company named Trivia Inc., which would prove to be helpful in the development of the project.

Q#02: What were the barriers/obstacles/risk that had to be overcome?

There are various obstacles or barriers that have to be taken under consideration, which include the most important obstacle related to the products of this industry that has a short life. It was no more than a period of almost two years, which resulted in the fluctuation of sales in a different span of period.

Hence, the sales had a decreasing trend in the long term due to the decrease in its demand among the customers. Therefore, in order to deal with this issue, new products were launched to overcome the issue of low sales, which was having an impact upon the sales revenue of the company ultimately.

Moreover, another obstacle that could be taken into account is the availability of finance to start the business without getting involved in difficulties. Furthermore, the lower costs spent upon the advertisement were also a major issue. In addition to this, the presence of the competitors in the market also seems to be an obstacle faced by the company.

However, the interest shown by the gamer in the long term is low, which would lead to loss of customers and less revenue. In addition to this, the creation of the brand image is also an issue for the company that will have to be taken under consideration.

Q#03: How did Reiss overcome these obstacles?

It is clear that the industry had intense competition due to the presence of the rivals that already captured a large slice of the market. This also resulted in the increased share and control over the market. Hence, R & R is a new and small player as compared to the rest of the competitors in this gaming industry, which had a lower popularity among the retailers and as well as the consumers.

Therefore, there seems to be doubt in terms of their acceptance. Hence, in order to overcome the issues that are discussed previously, Reiss was focused to overcome this issue to avoid these hurdles in the long run. In order to overcome the issue regarding the financial resources, Reiss was not in the favor of asking for finance from the venture capitalists due to the restrictions, which were placed by the venture capitalists while providing finance to the company..............................

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