R. J. Reynolds's Dakota Cigarette (B): Designed for Young Women Case Solution
A new cigarette was made to capture a part of the 18- to 24-year old female marketplace again from Philip Morris's competing Marlboro, a little health advocacy group receives an anonymous package exposing the marketing plans for the new brand.
As each group pursues its own goals presents the tactical strategies of the public health promoters against the defensive strategies of RJR.
This is just an excerpt. This case is about STRATEGY & EXECUTION
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