Although RJ Reynolds is preparing to launch a new cigarette is designed to bring back some 18 - to 24-year-old market from rival Marlboro Philip Morris, a small group of health protection receives an anonymous package exposing the marketing plans for the new brand. Pose a public health strategy tactics against supporters of the defensive strategy of RJR, as each group pursues its own goals. "Hide
by Robbin Derry, Sachin Waikar Source: Kellogg School Management 7 pages. Publication Date: January 1, 2006. Prod. #: KEL161-PDF-ENG
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