QVC Harvard Case Solution & Analysis

QVC Case Solution & Analysis

For those who prefer to do their shopping in the comfort of their own home, there are many additional features and benefits provided by the QVC Viewing technology. For example, the network provides interactive features such as customer review systems and live representatives. Customers are able to view their purchased items and easily rate them according to their own personal criteria. They can even take their favorite items along with them to the store and have a live representative to help them with their purchase!

The QVC business analysis software also provides the facility of online community boards, which are great tools for marketing a product. As a member of the community, you can participate in discussions, post questions and receive valuable feedback from others. This information is vital for QVC’s ongoing commitment to the consumer. Through its numerous community boards, QVC is able to provide valuable information to the marketeers and advertisers on a host of topics ranging from entertainment and technology to health and wellness.

With this interactive feature, QVC customers can engage directly with the business team of the company. Moreover, business analysis software offered by the network is easy to use and understand. Even kids can have fun participating in the live discussions. With this feature, QVC has become a leading force in the home business market. The features and functions explained below will help you enhance your business experience:

Business Analysis – With the help of the QVC business analysis tool, you can access information on a host of topics including business growth, product diversification, market penetration and competition. This data will help you decide which areas you need to work on. You can view the strengths and weaknesses in your business as well as identify opportunities to expand your business. To take full advantage of this interactive feature, you can post your questions and get answers from the QVC staff. Through this, you can also learn more about live representatives from your network.

Viewing Members’ Blogs – With the help of QVC television network blog viewer, you can access the members’ blog to view and add comments on important topics. If you are confused about something or do not understand something on the blog, you can ask questions through chat. A live representative will be there to answer your queries. To enhance your business experience, you can visit and network with business owners in your community. Through networking and business analysis, you can also learn about the latest products and services offered by the company.

Social Media Connections – Through the QVC’s Facebook and Twitter accounts, you will get to connect with people from all over the world. With this feature, you will be able to share useful business information with your peers and employees. Through this, you can learn how to make your network stronger. Additionally, this helps the network gives out relevant updates that will keep your audience updated with what is happening in their business.

Situational Analysis

SWOT Analysis

Strength:

• Strong brand Recognition because of the presence television broadcast technology for a long time ( Since 1986).
• Currently Present in Six Countries USA ,United Kingdom, Japan etc
• Has reach to over 236 M households in the market it currently deals.
• Dedicated Consumer Base due to over 26 years of Working experience.
• Presence Across Broadcast, Internet, mobile Platforms and also retail outlets.

Weaknesses

• The Present Population is shifting itself from the television to the online Portal. Thus Reducing the QVS’s market share and income.
• Unable to expand in the E- commerce space it must keep up with the competition.
• It’s is live channel, hence no item again runs. So it is the disadvantage for the customers

Opportunities

• Expand though Acquisition in the online – commerce space.
• Growing need for the new Items and services. Which the firm can fulfill fur t presence Across multiple channel

Threats

• Fierce Competition among the rivals especially in the E- commerce sites
• It could be dragged into the price war to gain the market share in the future.
• Competition in the market in increasing
• Customer demands is changing
• Internet Demand is increasing

QVC Group Porter Five (5) Forces Analysis for Services Industry

Threats of New Entrants

New rivals in the list  brings advancement, new ways of doing things and put difficulties on QVC Group through decreased pricing strategy, decreased  costs, and delivering new value propositions to the consumers of. QVC Group has to manage all these challenges and build suitable  hurdles and standards to protect its competitive edge.

How QVC Group can tackle the Threats of New Entrants

By Advancement in the  new items  and services. New items not only brings new consumers to the fold but also give old customer a reason to buy QVC Group ‘s products.By building economies of scale so that it can lower the fixed cost per unit.

Building capacities and spending money on research and development. New entrants are less likely to enter a dynamic industry where the established players such as QVC Group keep defining the standards regularly. It significantly reduces the window of extraordinary profits for the new firms thus discourage new players in the industry.

Bargaining Power of Suppliers

All most all the companies in the Catalog & Mail Order Houses industry buy their raw material from numerous suppliers. Suppliers in dominant position can decrease the margins QVC Group can earn in the market. Powerful suppliers in Services sector use their negotiating power to extract higher prices from the firms in Catalog & Mail Order Houses field. The overall impact of higher supplier bargaining power is that it lowers the overall profitability of Catalog & Mail Order Houses............................

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