This two-part case focuses on how best to identify and manage tactical uncertainties in an advanced, entrepreneurial initiation company. In case (A), the pupils get accustomed to Quiet Logistics, an e-commerce fulfillment firm working with high end apparel retailers including Zara, Gilt Groupe, and Bonobos.
What distinguishes the firm from its competitors is its use of Kiva robots which accumulate customer items within the warehouse and bring them to the appropriate work station for employees to package and prepare for shipping. Processing up to 8000 orders daily, the robots assist in making Quiet Logistics, a highly- efficient firm and free its workers to finish additional value-added services like handwritten thank-you notes.
The company has also developed proprietary software to gather data on productivity measures, resulting in 99.99% precision in its inventory system and completing orders on-time. At the conclusion of the (A) instance, pupils are asked to list the strategic uncertainties as the two co-founders consider growth opportunities for their business that should be keeping they alert at night. The one page (B) instance reveals an astonishing strategic twist that throws their plans into disarray. Students are asked to work out how to respond.
Quiet Logistics (A) Case Study Solution
PUBLICATION DATE: October 20, 2014 PRODUCT #: 115001-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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