This case is comprised of two parts, while both of them have the prime focus on the proactive approaches for the strategic uncertainties in an entrepreneurial company. The (A) case describes the operations of Quiet Logistics, which is an e-commerce fulfillment company and has been working with high-end apparel retailers such as Bonobos, Zara, and Gilt Group.
The competitive advantage which prioritizes the company over its competitors is the utilization of Kiva robots. Those robots gather the items from the customers within the warehouse and bring them to the desired work station to employees for its packaging and preparation for shipment.
Quiet Logistics (A) Case Solution
However, these robots have made the firm highly efficient as they process around 8000 per day and provide the employees to perform additional value added activities like handwritten thank-you quotations. The company has enhanced its services of on-time delivery and has maintained accuracy in its inventory system, through the utilization of proprietary software that collect the data on productivity measures.
Students are asked to determine the various strategic uncertainties that could help the two executives, the co-founders, awake at night as they look for the growth opportunities for their company. While the case (B), comprised of one page, discloses a strategic twist that creates the disarray into their plans. Students have to determine the approaches to overcome this scenario.
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