Loss of trust, both between people and between companies and institutions, is one of the fallout from the crisis. The author believes that the secret to recovery is to understand the foundations of trust in order to restore it. According to his analysis, the trust has a real, practical, economic value, which increases efficiency and allows you to create other goods and values. But, not just the calculation of its cost and the implementation of measures to combat the absence or presence of the best way to build confidence through greater commitment to values such as honor and integrity. "Hide
by Ian Da Silva, Josep Maria Rosanas Marti Source: IESE-Insight Magazine 7 pages. Publication Date: December 15, 2009. Prod. #: IIR013-PDF-ENG
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