Quantitative Research Methods Assignment Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Part 1: Critical Evaluation of a Research Paper
1).
The paper that has been selected to perform the critical evaluation is related to the field of economics and business. The topic of the paper attempts to measure the impact of the donation sizes and the cause related campaigns of marketing on the intention of the consumers to buy the product.In this paper, the authors have analyzed the impact of the cause and the size of the donation during the cause related campaign of marketing. The data for this study had been collected through the surveys and analysis performed through descriptive statistics and regression analysis.
The hypothesis that has been proposed by the authors of this research paper are two different hypothesis. In first hypothesis states the authors propose that all those consumers that are attached with the cause of the marketing campaign tend to have a positive intention to buy the products of that company and they also support that cause.Insecond hypothesis the authors state that as the size of the donation made by the companies based on each product they sell increases, the intention of the consumers to buy that product also increases.The authors have first analyzed the responses collected through the research survey using the descriptive statistics. The Table 2 in the research paper highlights the descriptive statistics only for those items of the survey that were highly related to the cause.
Based on the results of the descriptive statistics as a result of the items that are related to cause, majority of respondents agree to the fact that the items are related to the cause. For instance, in the first question of the survey, the 86% of the respondents stated that they find the cause of the cause related marketing as an important factor that influences their intention to buy a specific product. 88% of the respondents stated that if the organizations have any non-profit goals then it positively influences their buying intention and they find non-profit goals as important. The 85% of total respondents stated that if they have a personal connection with the cause, then their intention and the willingness to buy the product of that specific brand is also high which supports the cause related marketing.
Quantitative Research Methods Assignment & Harvard Case Solution & Analysis
Among all the respondents, 87% are those that prefer some causes over other and there are some causes that influence their buying behavior more as compared to the other causes. The least response is for the second question of the survey. Only 43% of all the respondents believe that the cause of the cause related campaign of marketing for a specific product also needs to match with characteristics of products that are being sold by the company. This shows that majority of respondents don’t agree with this.
Finally, 60% of the respondents believe that if they are personally involved with a cause that is being supported by the cause related marketing then it positively influences them to buy a specific product. If we talk about the mean, then the mean is high at 4.18 score for the first question...........

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