Quandamooka Yoolooburrabee Aboriginal Corporation (QYAC) – Development of Sustainability in tourism Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Quandamooka Yoolooburrabee Aboriginal Corporation (QYAC) – Development of Sustainability in tourism Case Study Solution

One of the major challenges for the company is agreeing and then ensuring that the company constantly follow the way Quandamooka land is used by Quandamooka residents, in the absence of endorsed land use policy. The company must find new ways in this aspect and many other aspects of operation in order to achieve compliance with Quandamooka Law, Australian Law and International Law.

Potential Challenges in TourismSustainability

The development of sustainability in tourism is trending nowadays. It is one of the largest generators of small business and employment sector of Australia. The focus of the company is to crate, enhance and deliver sustainable and cultural eco-tourism opportunities that provide true cultural experience to international and domestic visitors. Developed with the government of Queensland, the foundation of this strategy is that to assure that sustainable tourism is in harmony with values and rights of traditional owners, this, in turn, underpins the dedication & commitment to Eco-cultural tourism as one of the approaches to promotion, preservation and protection of cultural and natural resources which constitutes the attraction of the country. Tourism for Glad Tomorrow provides a distinct direction for the region’s transition. The objective of the plan is;

To provide self-determination opportunities to the people of Quandamooka through the development of the economy – including procurement, employment and gain an equitable share of income generated activities of tourism.
To enable the people of Quandamooka to provide authentic and fulfilling immersion experience for tourist in the culture and environment of their nation
Support the people of Quandamooka to have sufficient time & space to enjoy and access to the resources
Place cultural and ecological sustainability as one of the primary and main requirements for the Quandamooka country’s tourism.

Despite of having an appropriate and suitable planning for the sustainable tourism, the company might confront with variety of challenges that should be identified along with the improvement areas. The identification of the issue would allow the company to examine and investigate them in more detail & find the most appropriate solutions & work collaboratively across all government levels. The challenges and pressures are as follows;

The current tourism or market in the country is highly seasonal with peaks including summer and spring school holiday periods, Easter and New Year, which places immense stress on the wildlife.
The quality of the tourism product is inconsistent on Minjerribah.
The product offerings are limited to attract the high value travelers or tourists.
Wildlife injury and/or disturbance from vehicles and boats e.g. disturbance to feeding and breeding behavior or injury from boat strikes and propeller cuts
Noise pollution from vehicles and boats affects residents /visitors and wildlife
There is a likelihood that scenic amenity would be lost due to inappropriate development

Recommendations

Given the current suite of sustainability pressures and threats to QYAC &itssignificance to the broader community and people of Quandamooka, it is vital for QYAC to recognize and exploit the opportunities that could be harnessed all across the Quandamooka country, and this could be done through shared vision that tends to fosters the culturally and ecologically responsible sustainable tourism (Sustainable tourism for development, 2011).

Tourism should be positioned in aunique way to capitalize on growth in the industry while showcasing unique natural wonders, significant cultural heritage and diverse landscapes to tourists or visitors from all around the world. The sustainable tourism needs to be indigenous oriented and emphasize educational knowledge and experience, conserve natural resources, foster appreciation of cultural diversity etc. (Yazdi, 2012).

The company is highly recommended to conduct tourism features visioning and modelling such as tourism information system to better understand the tourist market and plan accordingly for a while of destination approach. It should also develop an integrated strategy to encourage private investments through marketing, investment mission and planning schemes. In order to get more travelers or tourists to visit the place, there might be a need to be improved public transport services and additional built attractions. The company should carry out the social impact survey before any major development in tourism. In order to highlight the value of natural resources and the environment and to curb inappropriate development, the management techniques should be focused on education. The availability of more information for operators and visitors about the islands and Marine Park is critically important to make people more aware of the location that they would be visiting & to highlight relevant regulations. The management techniques shouldinclude providing relevant information on pamphlets or interpretive signage. Training for 4WD and boat operators is also suggested. The best way to make sure the operators of tourism adhere to the environmental best practices and regulatory guidelines is to develop an accreditation program. The accreditation and certification is a well known process for assuring standards and rules are adhered to and practices are improved.

There isthe number of appropriate certification schemes for travelers that should be specifically developed with the core consideration of improving sustainability. It should include;

Green globe: construct and design tourism infrastructure to improve the sustainability of the destination.
Eco Certification: it assures tourist that they are provided with certified products which are supported by a well-managed and strong commitment to sustainable practices & provides high quality tourism experience.
Green STARS: introductory scheme to improve the accommodation sustainability and is associated with the 1^st phase of green globe program. It also helps in building a sustainable future
Earth Check: it continues to evolve & advances in sustainability performance criteria and measures & improve performance.
EcoBiz: which assures that business adopts best sustainable practices & protect the natural resources and environment. It also helps businesses to efficiently use environmental resources in economic processes and become eco-efficient.

Conclusion

Quandamooka Yoolooburrabee Aboriginal Corporation was created under the Native Title Act 1993 (NTA) in 2011. The workforce of QYAC is diverse enough through the position range which comprises event management, administration, project management, reception, law eco-cultural tourism and environment. The management of each project such as civil projects, cultural tourism, and planning & consultancy advice and land & sea management projects is responsible to have a closer look over the operations and progress of the initiative.The customers of QYAC are the resident of Quandamooka and its estates because the ultimate beneficiary of its social work is the residents of the country.

The current tourism or market in the country is highly seasonal with peaks including summer and spring school holiday period, Easter and New Year, which places immense stress on the wildlife and the quality of the tourism product is inconsistent on Minjerribah. Additionally, the wildlife injury and/or disturbance from vehicles and boats e.g. disturbance to feeding and breeding behavior or injury from boat strikes and propeller cuts. The company is recommended to develop certification schemes, including:Green Globe. Eco Certification, Green STARS, Earth Checks and EcoBiz. It should also encourage private investments through marketing, investment mission and planning schemes and develop an integrated strategy to encourage private investments through marketing, investment mission and planning schemes.....................

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