In the years after 2009, Qualcomm navigated the wireless industry's transition from 3G to 4G, retaining its technological direction and experiencing phenomenal growth in revenue and profit. In March 2014, Qualcomm appointed a new CEO, Steve Mollenkopf, who had to compete with a rash of new challenges that range from new adversaries and new technologies to antitrust battles and an activist investor disappointed by poor stock performance.
This brief case brings the evaluation of Qualcomm's competitive standing up to 2015, when it was preparing for the development to 5G, while also investing in new areas, such as IoT, autos, E Health and E Education spite of mixed records in diversifying other than wireless communication technology.
Qualcomm Inc., 2009-2015 Case Study Solution
PUBLICATION DATE: June 15, 2015 PRODUCT #: 715467-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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