Separation of hot breakfast cereal Quaker Oats has been in serious decline, and increasing American preference for speed and convenience for breakfast does not bode well for this category. Senior vice president of the division of supervision hot breakfast was given an ultimatum CEO to turn the company's namesake product line around. It is developing a marketing plan, but will it work? "Hide
by Christie Nordhielm, Gretchen Hall Source: Kellogg School Management 25 pages. Publication Date: January 1, 2006. Prod. #: KEL182-PDF-ENG
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