Less than a year after Quaker Oats bought Snapple for $ 2 billion, Snapple sales were declining, which casts doubt on the value of $ 1.3 billion of goodwill Quaker Oats has been recognized for the acquisition. Quaker Oats management must decide what to do in light of these recent developments. If the acquisition of Snapple was a mistake? How to communicate with shareholders to do with it? If goodwill is written off? "Hide
by Mary E. Burt, Linda Bethel, Evelyn Hu, Paul Reist Source: Stanford Graduate School of Business 22 pages. Publication Date: September 1, 1997. Prod. #: A157-PDF-ENG
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