Qihoo 360: A Subversive Tiger in the Internet Jungle Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Qihoo 360: A Subversive Tiger in the Internet Jungle Case Solution

Qihoo 360 Innovation Business was a leading Internet platform business in China, the top company of Internet and mobile security items as determined by user base. The business got in China's increasingly competitive Internet market fairly late and embraced the "freemium" design as the basis of its service. "At first," stated Qihoo creator Zhou Hongyi, "Forget ways to generate income-- concentrate on ways to develop an important service for each customer." Qihoo looked for to generate income from with constant product-side development and product-design that puts users initially.

Knowing Goal

Quihoo's flagship item is 360 Safeguard, an anti-virus application that safeguards computer systems versus numerous types of malware and is offered to consumers at no cost. Qihoo likewise has a computer system web browser-- the 360 Safe Web browser-- that is likewise offered free of charge. Comparable items are likewise attended to mobile phones. This makes it possible for an organisation design where users are revealed advertisements, are offered services like video games, and possibly routed to online vendors from the 360 home-page. The case goes over this "Freemium" service design, subjects trainees to the Chinese internet market, and centers conversation of competitors for users online. It likewise assists comprehend the crucial elements of an ad-driven technique for an internet business, and the obstacles of running in an open market like China. Since Sept 2014, Quihoo's PC-based items had 495M users and its mobile-based items had 673M users.

This is just an excerpt. This case is about Business