Qihoo 360 Technology Company proved to be a leading Internet platform business the number one supplier of mobile and internet products in China, as calculated by user base. The organization entered China's fiercely competitive Internet marketplace relatively late and embraced the "freemium" model as the criteria for its business.
“In the initiation forget to earn money – concentrate on the most appropriate way to produce an invaluable service for each customer” said Qihoo founder Zhou. Qihoo sought to monetize through continuous product-side innovation and product-design that places users first.
Qihoo 360 A Subversive Tiger in the Internet Jungle Case Study Solution
PUBLICATION DATE: March 27, 2015 PRODUCT #: M355-HCB-ENG
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