PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into transforming current for the commercial power grid. In conjunction with a request for proposal, a routine assessment is performed by the organization's biggest customer and ranks PV Technologies third behind two key competitors.
The manager of marketing and sales must weigh the potential consequences of the report on the organization's standing while considering an appropriate response. Students must complete a quantitative analysis of four possible courses of action and also make a recommendation.
PV Technologies, Inc. Were They Asleep at the Switch Case Study Solution
PUBLICATION DATE: June 28, 2012 PRODUCT #: 913505-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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