Daniel Birnbaum, the new CEO of Soda-Club, has taken charge of companies with significant market penetration, brand equity, and income in some European markets. In addition, the company faces a hostile relations with major distributors. He must decide how to change the situation and create a way out of the crisis. "Hide
by Daniel J. Isenberg Source: Harvard Business School 19 pages. Publication Date: March 20, 2009. Prod. #: 809124-PDF-ENG
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