After a series of acquisitions, Maurice Levy, Chairman and CEO of Publicis Groupe, created the fourth largest marketing communications company in the world. His next major task was to manage the digital transformation of the company. In December 2006, the company acquired Boston Digitas, a leading digital agency headed by David Kenny. After the initial merger, which included separation Digitas capabilities and expand its global agency network, Publicis Groupe launched VivaKi, a new corporate digital platform to lead the complete transformation of the company. But from the beginning of June 2008, the global economy took a turn for the worse. Maybe Levy, Kenny, and other leaders to change the holding company quickly and effectively enough to make the new model work?
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by Rosabeth Moss Kanter, Matthew Bird Source: Harvard Business School 24 pages. Publication Date: February 11, 2009. Prod. #: 309085-PDF-ENG
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