For finest outcomes, this case ought to be printed in color. After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had actually developed the 4th biggest marketing and interactions business on the planet. His next significant obstacle was handling the company's digital transformation. In December 2006, the business obtained Boston-based Digitas, a leading digital company headed by David Kenny.
After the preliminary merger, that included the unbundling of Digitas abilities and the international growth of its firm network, Publicis Groupe introduced VivaKi, a brand-new company-wide digital platform, to spearhead the company's overall transformation. Given that the June 2008 launch, the international economy had actually taken a turn for the even worse. Could Levy, Kenny, and other leaders alter the holding service rapidly and efficiently sufficient making the brand-new design work?
Publicis Groupe 2009 Toward a Digital Transformation Case Study Solution
PUBLICATION DATE: February 11, 2009 PRODUCT #: 309085-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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