Senior management at PSI, perhaps the largest and most successful social marketer in the world with impressive achievements in the field of family planning, HIV / AIDS, malaria and need to determine what to do with their slow takeoff to clean water initiative. OSI's point-to-use products offers effective protection against water-borne diseases, particularly diarrhea, while the organization was difficult to attract donor funds to support the initiative. Its managers have to determine how to change their strategy for the future.
color case includes color exhibits. To increase their effectiveness, color cases and exhibits must be printed in color. "Hide
by V. Kasturi Rangan, Nava Ashraf, Marie Bell Source: Harvard Business School 18 pages. Publication Date: 22 January 2007. Prod. #: 507052-PDF-ENG
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