After more than four hundred years in business, a gun Beretta family makes the company stands at an important threshold. Family and her hometown gave cultural and philosophical foundations that have seen the company through good times and bad. Now, the firm must turn to a more insidious problem. How to continue to grow and adapt to the new market and competitive situation, retaining core that brought the company to where it is today. The role of corporate culture is combined with the stability in the changing, skill and dedication to the latest technology, a close-knit family ties and the desire for individualism. Implementation of seemingly contradictory business concepts and approaches being considered. "Hide
by John L. Ward, Colin Lief Source: IMD 12 pages. Publication Date: Aug 07, 2006. Prod. #: IMD296-PDF-ENG
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