Proteus is a healthcare startup that has developed a technology for the introduction of electronics to calculate and sensing in existing medical devices and drugs. This technology has the potential to change the basis of competition in the pharmaceutical industry. The company is currently considering a number of licensing and business development proposals and have to choose one (s) to pursue.
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by Richard G. Hamermesh, Lauren Barley, Ginger L. Graham Source: Harvard Business School 22 pages. Publication Date: December 9, 2008. Prod. #: 809051-PDF-ENG
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