Color cases should be on paper in color to maximize their effectiveness. Proteus is a healthcare startup that's developed technology to embed electronics for detection and computing in drugs and existing medical devices.
The technology could possibly shift the foundation of competition in the pharmaceutical business. The firm is now considering several licensing and business development deals and must pick which one(s) to pursue.
Proteus Biomedical Making Pigs Fly Case Study Solution
PUBLICATION DATE: December 09, 2008 PRODUCT #: 809051-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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