A joint study of the Confederation of Indian Industry and McKinsey predicts tourism potential health was U.S. $ 2.2 billion by 2010. Growing awareness of the Indian government this lucrative market has led to a series of focus groups and meetings to finalize the decision on how to develop the country into a major destination health. Allows students to assess the dynamics of the industry and the competitive environment in order to develop the proposed positioning and targeting strategy. "Hide
by Amy Tan, Bennett Yim Source: University of Hong Kong, 28 pages. Publication Date: March 15, 2007. Prod. #: HKU626-PDF-ENG
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