Describes the Promise, the third-largest consumer finance company in Japan. The promise was founded in 1963 by entrepreneur and growing rapidly, especially in the 1990s, when commercial banks are struggling. Promise core business consists of the provision of collateral-free loans up to about $ 10,000 for individuals. The company maintained an entrepreneurial culture, despite its growth. At the material time (July 2000), Promise has about 2.2 million customers and is facing increasing competition and some regulatory changes. Management needs to take a number of decisions in the future, including new sources of growth and financing, as well as the potential listing on a foreign stock exchange. "Hide
by Walter Kuemmerle, William J. Coughlin Source: Harvard Business School 34 pages. Publication Date: December 15, 2000. Prod. # 801 188-PDF-ENG
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