Introduces David Green, a social entrepreneur with a mission to make advanced medical technology available and affordable to those in developing countries. Describes the growth and success of the projects in development, production and distribution of low-cost hearing aids and other major medical technology in India and is a direct contrast to the traditional model of maximum profit medical industry. After achieving success with Aurolab,
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solution" width="288" height="288" /> advanced medical technology case solutionestablished in 1992 to provide an intraocular lens for eye institutions such as hospitals Aravind Eye, Green sent his energy on hearing loss in developing countries, is another area with the potential to make an impact. For the production of hearing aids are available for $ 51, and the industry average of $ 1,600, green can open a whole new market, making the usual low-volume, high-margin model of hearing aid industry on its head. The impact of the project is a non-profit organization founded in 2000, Green management and fund-raising for the project Affordable hearing aids in India. "Hide
by Erik Cordes, Johanna Mair Source: IESE 24 pages. Publication Date: December 15, 2004. Prod. #: IES125-PDF-ENG
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