This case crossfunctional economic and financial highlights concern over the protection of intellectual property rights, as well as competition from traditional retailers for prime retail space in Shanghai. It begins with the history that led to the development of the Xiangyang market, and concludes with a description of the future market. Located in the heart of the shopping district in the fashion of the former French Concession in Shanghai, the market is considered a paradise for buyers for many foreign tourists. This is an open bazaar known incredible offers on quality knockoffs designer products. The case for trading experience of two American tourists, providing detailed information about their discoveries and negotiation session on the market.
This Darden study. "Hide
by Robert F. Bruner, Anne Campbell, Herwig Langohr Source: Darden School of Business 11 pages. Publication Date: February 8, 1995. Prod. #: UV0101-PDF-ENG
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