Progressive Insurance, a chief in the automotive insurance market, has triumphed through innovation. The case describes the company strategies for discerning their service through Immediate Response Vehicles, Express Quote (comparing costs for prospective customers, and multichannel advertising agents, 1-800 numbers, and the Web). Through these programs and a chain of creative advertising campaigns the company has developed a powerful brand in a relatively brief time. Channels with channel strategies and their pricing remain.
Progressive Insurance Not Your Standard Insurance Story Case Study Solution
PUBLICATION DATE: April 14, 2008 PRODUCT #: UV1222-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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