This article offers two built-in management strategy can be used in environmental regulatory uncertainty. As integrated strategies, they both recognize the non-market forces, taking into account the realities of the market. Advocating a pragmatic, progressive policy allows companies to shape future policies around existing environmental strengths, a strategy that increases the costs of competitors, when competitors have not yet developed the identical competence. Systematically covers the promotion of regulation allows firms to meet the activists who are putting pressure on politicians to force the firm to meet higher environmental standards in other countries, this strategy allows managers to adapt to the forthcoming regulation at their own pace, using the market competencies. This article presents four case studies that show how some companies used these strategies, and why some of them were successful at reducing regulatory uncertainty, and some are not. "Hide
by Adam Fremeth Source: California Management Review 20 pages. Publication Date: November 11, 2011. Prod. #: CMR498-PDF-ENG