Growth management is a demanding but crucial corporate strategy in front of the fast economic growth in rising markets. An over-emphasis on increase would bring about the growth fetish, where growth is unqualified and found as an end in itself. By examining the operation of 105,260 businesses in crucial sectors of Brazil, Russia, India, and China (BRIC) from 2002 to 2011, this study presents quantitative evidence that supports a profit-oriented strategy as a more effective path to sustained profitable growth in emerging markets.
To auxiliary support to this argument, this study also provides qualitative evidence of a group of 70 kept up high-performing firms that are superior to their peers (the top 500 private companies in each one of the BRIC countries) in relation to profit, growth, market share, and efficiency over a 10-year span. The study shows that sustained profitable growth needs capable sales growth (i.e., organic growth), competence-based and competence-enhancing growth, and constant product diversification.
Profitable Growth Avoiding the 'Growth Fetish' in Emerging Markets Case Study Solution
PUBLICATION DATE: July 15, 2013 PRODUCT #: BH545-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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