A media planner at a focused media procurement company was in the process of planning the springtime 2012 television effort for a customer with a brand name that is recognizable. The campaign funds of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year.
All weeks of promotion incorporated a carefully chosen set of ads on network and local television, and each week of advertising cost $ 1 million. Which seven amongst the 20 weeks should the planner pick? Is the $7 million funding the right amount?
Professional Media Inc. Case Study Solution
PUBLICATION DATE: February 26, 2013 PRODUCT #: W13038-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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