Colombian Association of welfare families, PROFAMILIA, is a private, non-profit organization founded in September 1965, Dr. Fernando Tamayo Ogliastri to disseminate family planning for low-income families. PROFAMILIA was a pioneer in its field, and its influence has increased, as has the organizational, administrative and stronger, and as its focus on family planning was expanded to include sexual and reproductive health. After four decades of work, PROFAMILIA continues to offer their services to participate in the sexual and reproductive health of Colombians. By mid-2003, PROFAMILIA, caused by changes in the health sector in Colombia with the implementation of Act 100 of 1993, you need to rethink his strategy. Health sector reform encouraged the entry of other organizations that compete directly with PROFAMILIA, resulting in the loss of the relative organization of its monopoly as a provider of reproductive health and family planning products. The most notable result is the reduction of its participation in the market. Changes in the sector have given impetus to the strategic review to face critical balance between social and economic value generation. "Hide
by Ivan Dario Lobo, Roberto Gutierrez, Raul Sanabria Source: Social Enterprise Knowledge Network 24 pages. Publication Date: November 30, 2006. Prod. #: SKE090-PDF-ENG
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