Upgrades the (PRODUCT) RED (A) case through early 2008, including statements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.
PUBLICATION DATE: July 12, 2008 PRODUCT #: 509014-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
The Toronto Ultimate Club
Purolator Courier Ltd.
Beyond Better Products: Capturing Value in Customer Interactions
Midea: Globalization Challenge for a Leading Chinese Home Appliance Manufacturer
Eastern Condiments Private Limited (A)
Relating to Peapod
Hyrule Cinemas: Pricing Movies and Popcorn
InterfaceRAISE (in 2010): Raising the Bar in Sustainability Consulting
Fonterra
Search Engine Marketing (SEM)
