This note discusses the technical and managerial facets of pricing a product line. Product lines are multiple variants of essentially the same merchandise, where individual products in the line may change by amount (size) or quality.
The consequences of selling by means of a channel are discussed, although the discussion takes the viewpoint of the manufacturer of the products rather than the retailer. The note draws on the areas of psychology and economics to tell great advertising practice.
Product Line Pricing Case Study Solution
PUBLICATION DATE: August 02, 2011 PRODUCT #: UV5777-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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